News & Events

BETA’s New Brand Takes Off at NAPE

Posted by on 1 February 2013

A significant and comprehensive overhaul of the BETA Land Services brand will culminate at the Winter NAPE Expo in Houston with the unveiling of the new BETA brand. The initiative to overhaul the brand and reposition BETA Land Services includes a new logo, new corporate colors, a new website ( and a new 20’ x 20’ event booth, which makes its debut at Winter Nape.